Join our virtual tour of five trends that are likely to affect your philanthropic practice in the next few years. While no one can predict exactly what's going to happen in the future, seasoned philanthropy veteran Kris Putnam-Walkerly promises you a glance into her “semi-opaque crystal ball.”
This month’s topic: It All Started with a Girdle – The story of “Generational Marketing” research. Many companies in the for-profit world -- including Playtex, Betty Crocker and Seagrams -- changed their marketing due to the impact generational cohorts have within society. This does not just impact for-profits; it also reaches into the world of nonprofits. It’s important for both grantmakers and grantseekers to understand the research, learn from for- profit strategies and begin to think out of the box to transform the marketing being used today to reach diverse age groups.
A recent U.S. Trust study reveals several disconnects between HNW individuals and advisors centering on the initiation and substance of philanthropic conversations. For instance, many advisors underestimate their clients’ desire to discuss their charitable goals and passions, and overestimate the importance of tax benefits as a motivation for giving.
Requests for proposals (RFPs) can be an effective way for funders to encourage potential partners to think through their projects in advance and to instill a healthy sense of competition among different organizations in a sector. Not all RFPs and RFP processes are created equally, however. To make sure your RFP yields strong proposals from high-quality applicants, it is important to invest the time and effort upfront to draft a clear RFP and design a thoughtful RFP process. Arabella Advisors recently created RFPs for a range of clients, and through these engagements, we have identified four top considerations and best practices that can help you use an RFP to find the right partner to achieve your goals:
Originally published in May 2010, we've spent the last 6 months speaking with social entrepreneurs launching new L3Cs, those who've been in the trenches for a while now and amazing thought leaders to provide you with an up-to-date, insider's look into all things L3C.