This guide summarizes much of what we’ve been touching on through our work. But we’re not aiming to reinvent the wheel. There are plenty of great tips and guides available online so we’ll be pointing you to a variety of those, as well as the resources and tools that we have found helpful in our work. This guide is for many of the storytellers in your organization: senior leaders, marketing and communications professionals, evaluation and research professionals. It includes seven chapters plus resources throughout, examples from the for-profit and non-profit world, and an upcoming tools supplement to the guide.