Donor Perspectives: An Investigation Into What Drives Your Donors to Give

Date added: 
July 15, 2013
Publication date: 
November, 2012

Blackbaud launched the Donor Perspectives survey in order to get a view of the nonprofit sector from the donor perspective and, when relevant, compare findings to the results from Blackbaud’s recently-released 2012 State of the Nonprofit Industry survey, which gauged levels of nonprofit optimism and explored successful management strategies. This report provides a snapshot of donor decision-making by looking at how much donors gave in the past year and how that changed from the previous year, as well as donor motivations, preferences, and behaviors.

To read the full report, click the PDF below.

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