It is clear to everyone in the nonprofit world that video is a critical communications tool. Video is everywhere, online and on mobile. YouTube alone delivers four billion video views a day. How nonprofits can effectively use video is less clear – questions of how to produce compelling video, how to measure video’s effectiveness and how to budget for it still loom large.
To view, click here: http://www.comnetwork.org/2013/06/into-focus-the-first-ever-benchmark-report-and-guide-for-nonprofit-video/