Into Focus: The First-Ever Benchmark Report and Guide for Nonprofit Video

Date added: 
October 10, 2013
Publication date: 
June, 2013

It is clear to everyone in the nonprofit world that video is a critical communications tool. Video is everywhere, online and on mobile. YouTube alone delivers four billion video views a day. How nonprofits can effectively use video is less clear – questions of how to produce compelling video, how to measure video’s effectiveness and how to budget for it still loom large.

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