Many companies establish a corporate foundation to further their philanthropic objectives because of this vehicle’s distinct advantages. Corporate foundations can foster increased brand recognition, customer loyalty and goodwill, and improved employee morale. They enable consistent levels of giving in years both lean and fl ush by building up reserves when company profi ts are high. Moreover, corporate foundations can engage in charitable activities such as scholarship programs, hardship and emergency grants to individuals, and international giving that would not be tax deductible as charitable donations or charitable expenditures if handled directly by the company.
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