For over 20 years, Jennifer King, the principal author, has brought passion and creativity to her roles in journalism, media, business development, international aid, and non-profit capacity building. As a founding member of Capacity Waterloo Region, Jennifer recognized from the outset the profound importance of helping non-profits to build their skills in all areas of communication and storytelling. She helped kick-start changes in how Waterloo Region's non-profits approach storytelling and has introduced our region to world-renowned storytelling experts, such as Andy Goodman, Dan Pallotta, and National Geographic's Karen Kasmauski and Bill Douthitt.
This guide is for many of the storytellers in your organization: senior leaders, marketing and communications professionals, evaluation and research professionals. It includes seven chapters plus resources throughout, examples from the for-profit and non-profit world, and an upcoming tools supplement to the guide.
To view the Storytelling Guide click the PDF below.