Three Steps to Making CSR Count

Date added: 
June 12, 2013
Publication date: 
February, 2013

A study finds that some companies’ corporate social responsibility efforts can do more harm than good.

When companies reactively grow their CSR investments because stakeholders demand it and without a strategic approach to the business potential, they risk falling in the low-performing middle. So, how can you avoid this CSR chasm? In our work with corporate clients, we have identified three practices that CSR teams use to successfully generate positive and meaningful business impact.

This article shares three steps to making CSR count.

Read more at: http://www.ssireview.org/blog/entry/three_steps_to_making_csr_count

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