Let’s Talk Philanthropy - Generational Marketing
Publication date:
03/2014
This month’s topic: It All Started with a Girdle – The story of “Generational Marketing” research. Many companies in the for-profit world -- including Playtex, Betty Crocker and Seagrams -- changed their marketing due to the impact generational cohorts have within society. This does not just impact for-profits; it also reaches into the world of nonprofits. It’s important for both grantmakers and grantseekers to understand the research, learn from for- profit strategies and begin to think out of the box to transform the marketing being used today to reach diverse age groups.