About Philanthropy

High Impact Corporate Community Involvement: Strategy (Session 1)

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This first of a three-part webinar series reveals how leading companies engage employee skills to leverage their business lines and other corporate assets in their philanthropic efforts. The webinar focuses on developing a company's community involvement strategy using examples of how Patagonia, FedEx, HP and other leading companies have increased their social and business impact. Whether you are looking to make big changes or take small steps, you'll glean useful tips from Bea Boccalandro's engaging exploration of how to increase the impact of your corporate giving.

Let’s Talk Philanthropy - Generational Marketing

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This month’s topic: It All Started with a Girdle – The story of “Generational Marketing” research. Many companies in the for-profit world -- including Playtex, Betty Crocker and Seagrams -- changed their marketing due to the impact generational cohorts have within society. This does not just impact for-profits; it also reaches into the world of nonprofits. It’s important for both grantmakers and grantseekers to understand the research, learn from for- profit strategies and begin to think out of the box to transform the marketing being used today to reach diverse age groups.

Many Hands, More Impact: Philanthropy’s Role in Supporting Movements

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GEO has prepared a publication that provides a framework for understanding the array of roles that funders can play in supporting movements and networks. Many Hands, More Impact: Philanthropy’s Role in Supporting Movements offers an orientation to some of the inherent benefits and barriers to supporting movements and provides insight into ways that grantmakers can explore collaborative efforts for social change.
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Why the Rich Don't Give to Charity

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One of the most surprising, and perhaps confounding, facts of charity in America is that the people who can least afford to give are the ones who donate the greatest percentage of their income. The wealthiest Americans donate 1.3 percent of their income; the poorest, 3.2 percent.
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