Network for Good created the Digital Giving Index to provide insights on charitable giving for nonprofits seeking to strengthen relationships with donors and companies seeking to engage with consumers and employees. The Digital Giving Index examines giving behavior across Network for Good's online donation platform. This Index builds on data and observations from The Online Giving Study, created in 2010, and is updated regularly to provide snapshots of the state of online giving.
Facts, Figures, Trends
To then understand the trends around online giving, this study was repeated in 2012 and again in 2013. Following is what we uncovered over the last three studies including the trending of online giving since 2010 and how that differs by demographic and by marketing channel.
In 2006 the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute established the Fundraising Effectiveness Project to conduct research on fundraising effectiveness and help nonprofit organizations increase their fundraising results at a faster pace. Organizations listed on the cover page have joined them as sponsors of the project. The project goal is to help nonprofit organizations measure, compare, and maximize their annual growth in giving.
The Center for Effective Philanthropy shares their key findings on how foundations are doing and how they might do better.
The Finance Fund reports on nonprofit trends and data.
Updated transfer of wealth numbers for the U.S. indicate potential growth in charitable giving.
Find out how Ohio’s children are faring in using this year's Kids Count report.
The Chronicle of Philanthropy's report provides insights into national and Ohio giving trends.
Check out your foundation’s profile, as well as information on over 1,800 other community foundations around the world.
The 2014 Fundraising Effectiveness Project reports on everything from donor retention rate trends to sources of gifts.