Marketing

How to Market Your Giving Day

Publication date: 
09/2013

Knight Foundation recently published the Giving Day Playbook, a comprehensive, how-to guide geared toward putting on a 24-hour campaign. Here, co-author Kari Dunn Saratovsky writes about getting the word out.

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Into Focus: The First-Ever Benchmark Report and Guide for Nonprofit Video

Publication date: 
06/2013

It is clear to everyone in the nonprofit world that video is a critical communications tool. Video is everywhere, online and on mobile. YouTube alone delivers four billion video views a day. How nonprofits can effectively use video is less clear – questions of how to produce compelling video, how to measure video’s effectiveness and how to budget for it still loom large.

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