Knight Foundation recently published the Giving Day Playbook, a comprehensive, how-to guide geared toward putting on a 24-hour campaign. Here, co-author Kari Dunn Saratovsky writes about getting the word out.
It is clear to everyone in the nonprofit world that video is a critical communications tool. Video is everywhere, online and on mobile. YouTube alone delivers four billion video views a day. How nonprofits can effectively use video is less clear – questions of how to produce compelling video, how to measure video’s effectiveness and how to budget for it still loom large.
Video is everywhere online and on mobile, and nonprofits know that it is a critical communications tool. How nonprofits can effectively use video is less clear. This benchmark report and guide is the first to examine how and what nonprofits are doing with video and what best practices have emerged.