Social Media

Social Media and Online Engagement Fundamentals

Publication date: 
05/2017

Discover how to use social media to enhance your messaging, communications and engagement strategy, define your goals and determine an online engagement strategy that works for your organization and learn how to choose platforms and establish social media accounts.

Nonprofit Social Media Decision Guide

Publication date: 
09/2013
We created The Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, we’ve included a workbook that lets you apply what you’re learning to your own real-world needs. For this year’s edition, our second update, we’ve added new research on how nonprofit organizations are using social media to meet their missions, and updated our overview of key differences between the channels most often used by nonprofits to reflect their current functionality. We’ve also added sections covering new and up-and-coming social media platforms.
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Why You Must Stop Ignoring Social Media

Publication date: 
08/2013
Seventy-two percent of all adults online now use social networking sites. While it’s true that younger adults are the most likely social media users, it’s important to know that social media adoption for older Internet users has skyrocketed in the last few years.
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#Family #Philanthropy and Social Media: A Conversation with @KateWolford, President of @McKnightFdn

Publication date: 
08/2013
Thinking about entering the world of Twitter, but not sure whether it’s a good use of your time? Not sure what to tweet about, who to follow, or how to measure and maximize the value of your time spent on social media? In this month’s edition of Family Giving News, we’re delighted to share the perspectives of family philanthropy leader @KateWolford, long-time president of the @McKnightFdn.
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Social media resources for nonprofit communicators

Publication date: 
07/2013
The team here at Network for Good recently released two updated resources on social media: a Social Media Mini Guide for Nonprofits and the Nonprofit Social Media Checklist. You can download both of these resources for free (registration required), and they’re focused on practical tips coupled with real examples to help you think about the best way to incorporate social media in your outreach.
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