Begin Next-Generation Engagement by Defining Why, then How
Publication date:
03/2013
Researchers have pointed out that a relatively small group of Gen Xers and millenials is poised to inherit some $40 trillion in wealth, a significant proportion of which is earmarked for philanthropy. Because nearly a third of today’s family foundations were created in the past decade, many donors have an incredible opportunity to think now about the future of these organizations and discuss why they and their family members aspire to be involved in philanthropy. Knowing why—not just how—will help define how to successfully involve your family and keep them inspired into the future.