Marketing and Communications Associate

Entry level position offering an excellent opportunity to develop professional skills across multiple marketing channels while contributing to our Community Foundation growth and visibility. Position will support Leadership team working closely with Development Officer and Chief Impact Officer. The Marketing and Communications Associate focuses on overall Community Foundation communications and the planning, creation, management and analysis of compelling story telling and digital content for web, intranet, social media and other digital channels to align with the Community Foundation priorities and overall marketing and communications strategy. The Marketing and Communications Associate is responsible for creating high quality digital content, optimizing findability and distributing it through relevant digital channels. This includes drafting and editing content for social media platforms but not limited to website(s), blog, email, intranet pages, online public directories, partner digital outlets and social media. You will help coordinate marketing events, webinars, and promotional activities while tracking their performance and engagement metrics.

Key Responsibilities

Digital Content Creation and Management:

• Producing and creatively repurposing a wide variety of digital content, including social media, articles, videos, graphics and intranet posts, to raise awareness, promote and increase engagement with the Community Foundation.
• Facilitating monthly brainstorming meetings on social media content planning; communicating regularly with all program and content areas within the Community Foundation for strategic digital content idea generation.
• Identifying ways to build compelling and engaging web content for key audiences; researching and staying abreast of digital trends and best practices.
• Maintaining and managing digital content calendars and collaborating across Community Foundation teams to implement marketing and communications digital strategy. Supporting the creation of marketing materials including presentations, brochures, and promotional collateral, while maintaining our brand guidelines.
• Building relationships with internal partners, and freelancers (as needed) to develop and amplify digital content.
• Participating in Community Foundation affiliate funds communication and strategy development and execution.

Social Media & Email:

• Serving as social media and email lead for Community Foundation, providing guidance to current staff and affiliate fund members and training/consultations.
• Acting as primary point of contact for Community Foundation Leadership social media and email team.
• Managing paid social media campaigns to promote Community Foundation programs and initiatives.
• Building regular emails to Community Foundation donors and supporters using Community Foundation templates and existing platforms.
• Measuring and reporting performance of digital social media and email marketing campaigns, assessing against goals and offering recommendations for optimizing and improvement.

Other:

• Managing and building Community Foundation intranet content, facilitating internal communications through approval, editing and posting of internal announcements.
• Assisting with digital personnel announcements in collaboration with Leadership Team, supporting orientation presentations.
• Supporting photography needs at Community Foundation events when needed.
• Understanding and utilizing appropriate tone and brand with digital copywriting and visual design.
• Participating in event planning and execution for events such as the annual meeting and Connect to a Cause.
• Representing Community Foundation during community events.
• All other duties as assigned.

Qualifications:

• Strong commitment to the Community Foundation’s values, including dedication to Diversity, Equity, Inclusion and Belonging (DEI&B) efforts.
• Effective written and verbal communication skills with keen attention to detail.
• Proficiency in Word, Excel, database packages, and internet research, with the ability to adapt to new software programs.
• Positive attitude, reliability, self-motivation, organizational skills, and attention to detail.
• Ability to handle confidential matters and documents with discretion.
• Demonstrated ability to work both independently and as a team member.
• Well-developed organization and prioritization skills.
• Demonstrated commitment to philanthropy and community service.
• Previous experience with non-profit and foundation content updates and partnering with other marketing and communication firms.
• Participating in ongoing training to understand and implement digital accessibility best practices supporting Community Foundation strategic goals. 
• Reporting website metrics, implementing best practices and benchmarking

Education and Experience

Required:

• Bachelor’s degree in marketing, communications, public relations, journalism, communications or related field or an equivalent combination of education and experience in marketing or digital communications environment. Strong written and verbal communication skills are essential, along with creativity and attention to detail.
• At least 2 years of experience managing organizational social media accounts (multiple platforms), website pages, digital communications and video production.
• Proficiency in common social media platforms, website and content management systems, social media scheduling/monitoring tools and video production.
• Strong copywriting and digital content development skills with knowledge of AP style.
• Demonstrated experience developing digital content and successfully implementing multi-channeled campaigns.
• Proven capability in performance reporting of digital marketing campaigns, including strategic optimizing tactics.
• Comfortable with learning new tools and digital trainings.
• Self-directed, responsible and demonstrates excellent interpersonal and verbal communication skills.
• Ability to work weekends and/or evenings as needed, with flex time provided.

Desired:

• Knowledge of photography, design and Adobe Creative Suite
• A collaborative, solutions-oriented 'all-hands-on-deck' mindset.
• Experience working in a complex organization with multiple target audiences.

The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job. At the employee’s request, reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions of the job.